Jeff is a bridge between emerging technology and human potential. With a career spanning the private sector, post-secondary education, and public service, he brings systems-level insight into how organizations—and the people within them—can adapt and thrive in a rapidly evolving economy. As founder of Positive Futures, Jeff helps leaders navigate the complex realities of AI adoption. His approach goes beyond strategy—he focuses on the practical systems, tools, and mindsets employees need to remain relevant, engaged, and valued as work transforms. At Discovery Centre, Jeff serves as a trusted advisor on digital enablement and workforce resilience. He supports our mission to equip business owners with the clarity and capacity to lead through change—so their teams can step confidently into the future of work.